Belden Interactive's Sales and Site Survey (S3) research program responds to pressures for increasing online revenues. It provides a comprehensive look at who your audience is and the tools you need to prove their value to advertising clients. Your Sales and Site Survey explores site visitors' demographics (including in-market and out-of-market residency), their adoption and use of various communications technologies, comparative behaviors at your (and local competitors') sites, use of print and broadcast media, and a compelling range of consumer data. Look at your circulation numbers closely and you’ll see a relatively constant number of people calling each moth to voluntarily subscribe. These are high profit readers -- valuable not only for their high retention rate, but also because they have deeply held values for choosing home delivery. Belden Interactive offers our new Value of Voluntary Starts (VVS) intelligence survey that helps mine the value of voluntaries. Using in-depth quality questioning, Belden Interactive gets to the real root cause of the start process, unlocking key reasons that can serve as a platform for extending retention rates and helping to more efficiently prospect new ones. VVS is low-cost and high value. You won’t get to root cause with an ordinary questionnaire from more traditional print-centric vendors. And it’s available only through Belden Interactive.
Our recently-announced Local Economic Conditions Survey (LECS) program is a unique market survey in an effort to aid both media executives and local market advertisers better understand present underlying consumer sentiment and their effect upon shopping and purchase behavior on a market-by-market basis. BI's LECS is a comprehensive look at present and future consumer perceptions regarding current household financial situations, overall consumer confidence, recent changes in consumer spending, as well as planned or postponed purchasing plans. The survey measures a wide array of consumer categories and services and provides a detailed look at consumer modification to their thinking and behavior in how, where, and why they shop on a local market basis -- as well as the changing impact and importance of media in how it affects the current consumer purchasing process.
Our Online Community Survey program is designed especially to serve the needs of smaller markets -- including niche sites, community weekly newspapers, and social networks.
Belden Interactive continues to offer Market Study Research Programs for print newspapers -- on an RDD, list-based, or targed sample of the type Belden Associates had offered in the past. New product, business development, customer satisfaction, advertising/sales, branding/image and product positioning studies are all part and parcel of the services offered, with Ed Efchak and Kathy Beitler lead consultants.
ItzSocial.com presents in partnership with ItzPublishing a Social Networks solution that provides end-to-end services for affiliated niche social network sites for clients. Our initial folio of social networks solutions focus on two areas: "Moms" and "Health and Fitness". ItzSocial.com provides services to build, maintain and sell these sites on behalf of local enterprise partners.
