Our History
As 2009 began, so did Belden Interactive.
We provide continuity to the online research an consulting services formerly provided by Belden Associates' Interactive division with full service research services.
Online, telephone, direct mail, secondary, quantitative and qualitative research services are among the services we offer local media companies.
The core philosophy that guides our work is a belief that local news/information and advertising has tremendous value to web users in local markets. We help media companies uncover and grow their revenues and expand their brand opportunities via local online information and advertising.
For more information, send us a request on our Contact Us page, or give any of us a call.
Greg Harmon
itzharmon@gmail.com
(415) 566-4348
Kathy Beitler
kathybeitler@gmail.com
(781) 740-9770
Ed Efchak
eefchak@gmail.com
(802) 282 -6700
Greg Swanson
itzgreg@gmailcom
(503) 241-3650
Our People
Greg Harmon, CEO/Managing Director, Belden Interactive
Greg is Belden Interactive's CEO and Managing Director. He first founded and developed Belden Interactive as a division of the former Belden Associates in April 2000. The Sales and Site Survey was the first program Greg began at Belden, with the Belden Visitor Estimate and a wide array of partnership solutions (with ItzPublishing) followed. Over the past few years, Greg has overseen more than 300 online surveys with 200+ different media clients and affiliated portal sites that have involved 300,000+ completed surveys. He lives in San Francisco, where Belden Interactive is headquartered.
Edward Efchak, Senior Consultant
Ed has more than three decades of experience in research, marketing and strategy development, most recently as Managing Director at Belden Associates. Formerly Vice President Marketing at North Jersey Media Group, Ed is currently President of the International Newspaper Marketing Association (INMA) and past President of its North American division. Ed lives in suburban NYC and Vermont.
Kathy Beitler, Senior Consultant
Kathy has worked as a counselor, adviser and research for many public and private newspaper companies and has used a wide array of quantitative, qualitative, primary and secondary research techniques over her career in media and consumer research. Kathy lives in suburban Boston.
Greg Swanson, Strategic Partner
A 30-year veteran of the publishing industry, Greg is a principal of ITZ Publishing, an online consulting company providing sales training and web design services to major media companies to help them drive revenue. Formerly Director of Interactive Media Sales for Lee Enterprises, Greg has vast experience in the area of coaching print sales people how to cross-sell online advertising. He live in Portland, OR.
